Finding Your Niche

Who will read your book? Who will purchase your book? Who will refer your book? Writers who don’t know the answer to those questions may find themselves with a wonderfully written, carefully edited, beautifully designed book that never sells. But writers and...

The Ultimate Niche Product

Books are the ultimate niche product. And they’re getting “nichier” every year, according to a number of people I heard and talked to at the Independent Book Publishing Association’s Publishing University 2015. Peter Hildick-Smith of Codex-Group opened Pub U 2015 with...

Editing Harper Lee

By now, anyone who pays any attention to the world of words knows that Harper Lee, author of To Kill a Mockingbird, is releasing a new book. The stature of To Kill a Mockingbird, which was published in 1960, can surely be measured by the number of news outlets around...