Wrapping Up Pub U 2015

My final summary of the Independent Book Publishing Association’s Publishing University 2015 has been posted in the May newsletter of the Small Publishers, Writers, Artists Network. SPAWN is an affiliate organization of IBPA, and I was fortunate this year to be...

Finding Your Niche

Who will read your book? Who will purchase your book? Who will refer your book? Writers who don’t know the answer to those questions may find themselves with a wonderfully written, carefully edited, beautifully designed book that never sells. But writers and...

The Ultimate Niche Product

Books are the ultimate niche product. And they’re getting “nichier” every year, according to a number of people I heard and talked to at the Independent Book Publishing Association’s Publishing University 2015. Peter Hildick-Smith of Codex-Group opened Pub U 2015 with...